Likely and unlikely are adjectives. We use them to say that something will probably happen or not happen in the future. We can use them before a noun, or with the verbs be, seem and appear: …
A likely person, place, or thing is one that will probably be suitable for a particular purpose. At one point he had seemed a likely candidate to become Prime Minister. We aimed the microscope at a likely looking target.
He will likely [= probably] be late. It will likely rain tomorrow. This use of likely has sometimes been criticized, but it is very common. It does not occur in highly formal writing.
The Travel & Tourism Development Index 2024 is the second edition of an index that evolved from the Travel & Tourism Competitiveness Index (TTCI) series, a flagship index of the World Economic Forum.
As global mobility accelerates, the tourism sector should ensure that travel fosters cultural understanding, constructive dialogue and shared prosperity.
Tourism is at a crossroads. Professor Marina Novelli explores the current trends impacting the industry and ways to make tourism more inclusive.
Is tourism a right or a privilege? Reimagining an industry for ...
Saudi Arabia demonstrates how tourism, when treated as core economic infrastructure, can deliver stability, diversification and shared value at scale.
International tourist arrivals and the travel and tourism sector’s contribution to global GDP are expected to return to pre-pandemic levels this year, driven by the lifting of COVID-19-related travel restrictions and strong pent-up demand, as per the new World Economic Forum travel and tourism study, released today. Topping the 2024 list of economies are the United States, Spain, Japan ...
Tourism can deliver a better future but with less than six years remaining to achieve the Global Goals, it must unleash its full power – a new index provides insights.
6 years to the Global Goals – here's how tourism can help
The tourism industry has been devastated by the COVID-19 pandemic – but seamless travel solutions could be the start of a resilient recovery.
Tourism faces complex challenges and significant opportunities. A new report looks at how destinations can support visitors, businesses and communities.
Travel and tourism are not just economic drivers but also powerful connectors between cultures and communities, fostering understanding, opportunity and hope, especially in uncertain times. Despite contributing over 10% of global gross domestic product and supporting more than 350 million jobs, the sector faces serious pressures that must be addressed for sustainable growth. The future of ...
The travel and tourism sector is thriving, but geopolitical tensions and digitalization could destabilize it. Here are four possible scenarios for the future of travel.
But capitalizing on tourism's potential while preserving and enhancing history and culture is possible — and it is already being done in sites around the world. From Malaysia to Saudi Arabia, many are already demonstrating the ability to balance economic development with socially and environmentally sustainable transformations.
Sustainable SLO is a San Luis Obispo tourism program dedicated to helping the city achieve its sustainability goals. As part of our “Keys for Trees” program, a portion of your room charge when you stay at a San Luis Obispo hotel goes to planting trees around town.
2025-2030 Strategic Plan I N T R O D U C T I O N The tourism industry is one of the strongest economic drivers in San Luis Obispo. The community is a beautiful gem in the Central Coast, offering a mix of history, outdoor recreation, great shopping, and proximity to both the coast and inland vineyards.
Collaborating with Visit SLO CAL on countywide sustainability education including serving as partner in the destination spotlight for the World Travel & Tourism Commission highlight the work of the City’s Climate Action programs and their intersection with tourism .
Follow The Central Coast Zoo on Social Sustainable SLO is a San Luis Obispo tourism program dedicated to helping the city achieve its sustainability goals. As part of our “Keys for Trees” program, a portion of your room charge when you stay at a San Luis Obispo hotel goes to planting trees around town.
Riyadh, Saudi Arabia, 11 November, 2025 – With travel and tourism projected to reach 30 billion trips and $16 trillion in global GDP by 2034, global leaders unveiled today the Principles for Transformative Tourism, a cross-sector, cross-industry framework to harness travel and tourism’s potential as a net-positive force for people and planet.
Destination readiness is central to the Travel and Tourism Development Index from the World Economic Forum, indicating strengths and areas for improvement.
Travel and tourism aren't just expanding after the pandemic, they are promoting growth aligned with sustainable development. The sector fosters cultural exchange across geographies and boosts individual happiness and well-being. Its innately interconnected nature rests on an ecosystem of stakeholders who must collaborate effectively along the value chain.
The 7 tourism and travel myths that mask its sustainable development ...
This monthly round-up brings you some of the latest news on cities and urbanization. Top stories: Sustainable growth for tourism sector; India's climate infrastructure challenge; China pledges to build sustainable cities. For more on the World Economic Forum’s city-focused work, visit the Centre for Urban Transformation.
Discover if this hit Colombian drama series will return for another season on Netflix. Explore the ambiguous finale, dive into cancellation rumors, and provide a detailed recap of the thrilling latest ...
Happy Valentine’s Day from Likely. Here’s to celebrating love in all its forms and getting dressed for moments that matter most.
The meaning of LIKELY is having a high probability of occurring or being true : very probable. How to use likely in a sentence.
In conversation and in informal writing, likely is sometimes an adverb with most, more than, or very in front of it, or as part of the phrase more likely than not.
Likely in the senses "probably destined'' and "probably'' is often preceded by a qualifying word like very, more, or quite: The board is very likely to turn down the request.
Adjective likely (comparative more likely or likelier, superlative most likely or likeliest) Probable; having a greater-than-even chance of occurring.