Shop (RED) When you choose (RED), your choices raise money, heat, and urgency for the fight to end AIDS. Now, more than ever, your choices count.
(RED) was founded by Bono and Bobby Shriver at the World Economic Forum in Davos, Switzerland in 2006. Now, 20 years later, (RED) is back in the mountains where it all began to talk about the progress made in the AIDS fight and what’s still needed to overcome the challenges that remain. We’re closing out our 2026 (RED) Talks at Davos series with (RED)’s Managing Director, Kate Charles ...
(RED) Talks at Davos 2026: (RED)'s Kate Charles and Huw Davies Talk 20 ...
How (RED) Works Founded by Bono & Bobby Shriver in 2006 to fight AIDS, (RED) partners with the world’s most iconic brands and people to create products and experiences that raise money, heat, and urgency to fight against global health injustice.
Products (RED) partners with the world’s most iconic brands to create (RED) versions of your favorite products. When you shop (RED) with our partners, your choice helps raise money, heat, and urgency for global health crises.
Since 2021, (RED)’s dynamic digital conversation series, (RED) Talks, has brought together influential guests for engaging discussions on the day’s most pressing issues.
(RED)UCATORS are ambassadors that help (RED) share its mission with the next generation of impact-makers. They are social engagers, community activists, and cause champions who generously use their time, talent, and platforms to fight health injustices on behalf of (RED).
Learn with (RED) - Stay Up to Date on the the AIDS Fight
When you shop (RED), your purchase helps support life-saving health programs where they're needed most.
Support (RED) in the fight to end AIDS by shopping (RED), making a donation, or engaging with us on social media.